See Green

Allowing colour-blind rugby fans to view Ireland in colour.

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With the 2019 Rugby World Cup taking place over 13,000 kilometres away, in Japan, Ireland’s national rugby association, the IRFU, wanted to make sure every supporter could follow Ireland, no matter what. But, while working with the IRFU, we discovered there was one particular audience who would struggle to follow their team on TV: fans who are colour blind. Over 250,000 Ireland fans suffer from colour blindness, meaning they sometimes struggle to even follow the ball, let alone the team.

So we developed a Chrome Extension to ensure all colour-blind fans could ‘See Green’. The tool allows users to apply a colour overlay to a video, enriching the experience across all spectrums of colour blindness.

Examples of the various colour overlay’s: